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Tatsuhiko Shiratori (Gou Ayano) works as a scout, recruiting girls to work in the adult entertainment business. He movies to Yokohama from Shinjuku, Tokyo. He comes into conflict with Masaki Taki (Tadanobu Asano) who is the CEO of a scout company.

Periods are depicted as pink, heart-shaped sentient beings that harass women on a monthly basis, delivering awful gut punches, but also offering a shoulder to cry on.

"I have to play hide an seek by myself to escape the loneliness." So starts a blog on a mysterious website which quickly spreads like wildfire, starting a dangerous online game. At 3:00 in the afternoon, a teddy bear stuffed with rice and nails is sunk into a bathtub. The lights go out and the player is required to stab the bear with the knife, then write their experiences in the blog. But lately the comments have taken a dark, demented turn. As though the players are being possessed.