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Lee Jung-Hyun (Go Su) is accused for murdering Oh Soo-Ah's (Lee Da Hae) father. He runs away and becomes a fugitive. Later, he returns and seeks out revenge. Oh Soo-Ah who is the successor of the enterprise "First Electronic" falls in love with Lee Jung-Hyun.

Konno moved to Iwate for his job. There, he meets his colleague Hiasa at work. They form a close bond while drinking together, fishing together and doing other activities. One day, Hiasa quits his job without saying anything to Konno. Shortly after, they meet again, but they cannot have that close feeling as they had before. They do not meet again. Time passes and Konno learns that Hiasa went missing. While looking for Hiasa, Konno learns a secret about Hiasa.

Before Lee Soo became a king, he was an ordinary blacksmith in the countryside. He life suddenly changed at the age of 23. This was when Lee Soo became the King of Joseon. Meanwhile, Lee Soo’s first love is Gae Ddong. He loved her before he took the throne. King Lee Soo wants to marry Gae Ddong, but, because of her humble background, it is virtually impossible. To marry Gae Ddong, Lee Soo hires the Flower Crew Matchmaking Agency. The agency consists of 3 handsome men: Ma Hoon, Do Joon and Go Young Soo and they are the best matchmaking agency in Joseon. King Lee Soo asks the Flower Crew to make Gae Ddong a noblewoman.

Puff, grew up as a child spoilt by her parents. During the party celebrating her return from overseas studies, she had a romantic encounter with a young university student, it was love at first sight.