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Dokuryu Town, the town of the One-Eyed Dragon, Date Masamune, near Sendai City, has an ageing population and large outlets line the national highway. The shopping street that flourished has now become shuttered. Residents are anxious about the fate of the town. Meanwhile, Ono Kozo, the mayor of the town, solicits ideas to revitalise the town from young people such as 30-year-old Ito Tojiro (Watanabe Dai), who is the successor of a sake brewer. The usually timid Tojiro’s trump card is his suggestion that the town hold a bridal procession. They will reenact the bridal procession when Masamune’s lawful wife, Mego-hime married into the family. All those present get excited as they imagine a historical procession of Miyagi’s hero, Masamune, and the beautiful Mego-hime, wearing gorgeous clothes. But Tojiro has another objective. He will play the role of Masamune and take advantage of this opportunity to propose to his childhood friend, Otokozawa Miki (Kuriyama Chiaki). However, strangely dressed men who idolise the One-Eyed Dragon apply to participate. They brandish swords and intimidate their surroundings. This outrageous behaviour infuriates the few women around who end up leaving. It develops into an emergency situation where it becomes necessary for the men to dress as women for the roles of the bride and her attendants to pull off the bridal procession. Many men get cold feet and flee when Ono appears with make-up, urging them that they have no choice but to do this in order to revive the town. There are a mere five remaining members including Ono and Tojiro. They learn Masamune’s teachings on fortitude as they start rigorous domestic training such as make-up, feminine behaviour and dance. However, contrary to Tojiro’s wishes, the male bridal procession gets thrown into extreme chaos …