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Seo Hee Soo is a university student and she wants to become a song lyricist. She has never had a boyfriend in her life and her self-esteem is almost zero. She happens to find a mysterious lyrics notebook that makes love come true for the writer. Her best friend Jung Shi Ho is the only one who knows about Seo Hee Soo’s lyrics notebook. Seo Hee Soo soon gets involved with different men.

Nakagawa Ayaka, Kihara Riko and Minamoto Yoshie work for a trading company’s general affairs department. They are all struggling with life in some way. Ayaka is terrible at expressing herself. Riko is inflexible while Yoshie has a defiant attitude. One day, a fairy (Yamazaki Kei) of the “right kind of ugly” appears before the three of them who receive a jolt of sobering reality about themselves. She tells them that their lives are full of mistakes. “Women who acknowledge that they are ugly, can stand at the starting line of happiness for the first time”. They follow her teachings in the hopes of gaining happiness and start rigorous training to become just the “right kind of ugly”.

Eleven high school classmates awaken, restrained to a large dining room table. While fearing for their lives, they try to remember a motive to why they are there and uncover secrets about each other.